ADVERTISING INFORMATION

PHILOSOPHY.. WKYK-WTOE

We use our talent and resources to:

	Provide a quality signal with the very best in entertainment and information for the people of Western North Carolina. We serve our listeners and thus are able to provide a way for local businesses to reach these people. We believe we profit in relation to how well we serve.
	Provide our listening area with information including a strong commitment to local news, information feature programs, and live play-by-play coverage of local sports, along with service type programs that make a difference in peoples lives.
	Provide companionship not only through informational programming but through a variety of music with emphasis on the blend and format that will attract the largest segment of listeners in our area and with local personalities who are identified with the activities in the area we serve.
	Provide a professional advertising service with promotions that stimulate sales for our clients and help to build a better, more progressive community.
	By doing these things, these radio stations build long term loyalty and maintains sustained audience leadership.

WKYK MARKET / PROGRAMMING

WKYK-940-AM is the most powerful clear channel non-directional standard broadcast station in Western North Carolina.  Burnsville is the home of Mt. Mitchell, the highest peak in Eastern America.

	Clear Channel - 5,000 watts
	Serving half a million people
	Industry, Tourism, Arts and Crafts Area
	Scenic Mountain Retirement Area
	Michael Ardell Morning Show
	Real Country--Pure Country
	Target: Adult 18-54
	ABC, NC Net, Local News and Features
	Weather Center Reports - 24 hours day
	Live Local Sports Coverage
	Mobile Unit for Remotes and Events
	Information & entertainment that make a difference in people's lives
	Promotions & contests which are analyzed for maximum audience appeal

TEN REASONS WHY YOU SHOULD ADVERTISE ON WKYK-WTOE

1. WKYK and WTOE combined reach  more than 80% of Yancey - Mitchell County population each week, plus listeners in surrounding counties including Avery, Madison and McDowell Counties.
2. WKYK  and WTOE are by far the most listened to radio stations in Yancey & Mitchell Counties.
3. WKYK & WTOE  are the one source - 24 hours per day- for comprehensive local news, weather, community events, sports and other local programming that makes a difference in people's lives.
4. 940 AM WKYK -REAL COUNTRY-PURE COUNTRY music with classic and new country hits.
5. 1470 WTOE - MEMORIES- UNFORGETTABLE  favorites - soft oldies and hits from the 60"s, 70"s and 80"s.
6. WKYK  and WTOE are by far the most cost effective way to reach the people of Yancey, Mitchell and surrounding counties.
7. Newspaper circulation and readership continues to decline, while print rates continue to increase.
8. The cost of reaching 1,000 people with radio is much lower than Cable TV advertising because of satellite dish growth and cable disconnects.
9. Regional-National advertisers include: Hardees, Ford,  Burger King, Nationwide Insurance, US Cellular, Roto-Rooter and Subway
10. Many successful businesses place all or most of their advertising budget with WKYK - WTOE.  There are many local businesses that have been on WKYK - WTOE continuously for 10, 20 or 30 years.

FOR ADVERTISING RATES & INFO CALL
We can help you work out an advertising program that will fit your budget. Packages as low as $60 per month.

For comments from our advertisers, click here

For  Web Site Numbers Information click here

  Bluegrass Music Program, click here.

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